The Star
01 Mobile Sales
The trailer goes where the crowd is.
- Weddings, festivals, corporate events
- Hot & fresh, made on-site
- Multiple locations per day
- Rolling billboard — every event feeds retail traffic
The Franchise
Fresh doughnuts, treats and real coffee, sold through a trailer, an app, a store, and a pickup lane — all under one franchise fee. Now awarding protected territories.
The Business Model
Mobile Sales Native Digital Platform Retail Anchor Extension of Retail
The Star
01 Mobile Sales
02 Native Digital Platform
03 Retail Anchor
04 Extension of Retail
An extension of the retail store — a pre-order pickup lane, app and web only. Guests order ahead and grab, no waiting in line.
The Opportunity
Treats are a growing category. A permissible indulgence that consumers refuse to cut.
U.S. doughnut shop market
Growing +5.9% per year, 2020–2025.
U.S. confectionery sales in 2025 — a record high
The treat aisle keeps expanding.
Want indulgence without the guilt
Consumers seek smaller, portioned treats.
Two-year growth, indulgent specialty foods
Versus a 13% category average.
IBISWorld, Donut Shops in the US · National Confectioners Association, State of Treating 2026 · Mondelēz International, State of Snacking 2025 · Specialty Food Association
Most doughnuts are made before sunrise, then wait in a glass case all day. Yours don't exist until you order them.
Mixed at 5 a.m. Parked under glass. Sold hours later, at room temperature — yesterday's best.
Mixed after you say "order." Cooked, decorated, and hot in your hand in minutes — every time.
Your doughnuts don't exist until you order them. Every batch is mixed, made hot, and finished the moment you ask — never sitting in a case, never yesterday's. That first warm bite is the whole point.
Signature doughnut flavors, espresso and cold brew, milkshakes, sundaes, and doughnut ice cream — a full lineup, not a single-trick shop.
Boxed drop-offs to full food-trailer activations — weddings, corporate events, and festivals get the same fresh-made experience, on site.
Two minutes on the form is all it takes. We'll send the full Info Pack. No obligations.
What happens next