Start mobile
Food Trailer
- Franchise fee
- $45,000
- Total investment
- From $143,000*
- Events, festivals, weddings and corporate catering
- The lowest-cost way into the brand
- Works from an approved commissary
The Franchise
Start with one.Grow to five.
Fresh-to-order doughnuts and real coffee. Open a food trailer or a store. Sign for more units up front at $10,000 each. Now awarding protected territories.
Food trailer from $143,000*
Units 2–5, $10,000 each
5 units, $85,000 in fees
Ways to Own
Pick your start. Grow from there.
One brand, three simple ways in. Every store and trailer is its own franchise agreement.
Start with a store
Retail Store
- Franchise fee
- $45,000
- Total investment
- From $309,000*
- Daily walk-in, app, delivery and Dapper Drive pickup
- Compact footprint built for volume
- Can serve as the kitchen for your trailers, with our approval
Build a market
Hub & Spoke
- Units
- 1 store + 4 trailers
- Franchise fees
- $85,000 for all 5
- Your store can be the kitchen for your trailers, with our approval
- One team, one inventory, one market
- Trailers bring guests back to your store
Simple Pricing
First unit $45,000. Units 2–5, $10,000 each.
When you sign for them up front. Up to 5 units for $85,000 in franchise fees, in any mix of stores and trailers.
- 1 unit$45,000Total fees $45,000
- 2 units+ $10,000Total fees $55,000
- 3 units+ $10,000Total fees $65,000
- 4 units+ $10,000Total fees $75,000
- 5 units+ $10,000Total fees $85,000
Any mix5 trailers, 1 store + 4 trailers, 2 stores + 3 trailers — your call.
Sign up frontThe $10,000 price applies to the units you commit to when you sign. Units added later are $45,000.
Want more than 5?Start a new block at the same pricing.
Franchise fees are not the total investment. Each unit also needs equipment, build-out or a trailer, and working capital. See Item 7 of our Franchise Disclosure Document.
The Hub & Spoke Model
One kitchen. Five ways to sell.
Food trailers need a licensed commissary for storage and prep. With our approval, your store can be that commissary.
- Your own kitchen. With our written approval, enough capacity, landlord consent and health department sign-off, your store can hold inventory and handle prep for your trailers.
- Potential savings. You may avoid paying a third-party kitchen each month.
- Each part feeds the others. Trailers at events send guests to your store. Your store books catering for your trailers.
- Trailers only? That works too, with an approved third-party commissary.
Protected Territory
Your area, drawn on a map.
Clear boundaries
Your territory is drawn on a map in your agreement. No guessing where the line is.
Protected
No other Dapper store or trailer is based in your mapped area while you meet your agreement, subject to the exceptions it lists.
Grow together
Units you own together can share one mapped area where agreed.
Territories are protected, not exclusive. Full terms are in Item 12 of our Franchise Disclosure Document.
*Estimated initial investment: the low end of the range in Item 7 of our Franchise Disclosure Document, including the initial franchise fee. This information is not an offer to sell a franchise. An offer can only be made through our Franchise Disclosure Document.
The Business Model
Four channels.One seamless system.
Mobile Sales Native Digital Platform Retail Anchor Extension of Retail
The Star
01 Mobile Sales
The trailer goes where the crowd is.
- Weddings, festivals, corporate events
- Hot & fresh, made on-site
- Multiple locations per day
- Rolling billboard — every event feeds retail traffic
02 Native Digital Platform
App, delivery, catering — one queue.
- Native app + web ordering
- DoorDash · Uber Eats · Grubhub · Google · ezCater
- Catering built into the same platform
- Dapper Points loyalty included
03 Retail Anchor
A compact store built for volume.
- Strip centers, community hubs, downtowns
- Compact footprint built for volume
- Made fresh to order · Mini doughnuts · Specialty coffee · Signature beverages · Milkshakes
- Belshaw fryer · Nuovo Simonelli espresso
04 Extension of Retail
Dapper Drive: order ahead, pull up.
An extension of the retail store — a pre-order pickup lane, app and web only. Guests order ahead and grab, no waiting in line.
OrderingApp + web only
Menu BoardsNone
QueueNone
PickupOrder-ahead lane
The Opportunity
Right market. Right now.
Treats are a growing category. A permissible indulgence that consumers refuse to cut.
U.S. doughnut shop market in 2026
Up 2.4% a year since 2021.
U.S. confectionery sales in 2025 — a record high
The treat aisle keeps expanding.
Would rather savor an indulgent snack than focus on its ingredients
Consumers seek smaller, portioned treats.
Two-year growth, indulgent specialty foods
Versus a 13% category average.
IBISWorld, Donut Shops in the US · National Confectioners Association, State of Treating 2026 · Mondelēz International, State of Snacking 2025 · Specialty Food Association
why dapper doughnut
No Display Case.
No Display Case.
No Day-Olds.
No Compromise.
Most doughnuts are made before sunrise, then wait in a glass case all day. Yours don't exist until you order them.
The Industry Standard
Mixed before dawn. Left under glass. Sold hours later, at room temperature.
The Dapper Way
Your batter is mixed fresh throughout the day. Your doughnuts are cooked, decorated, and hot in your hand in minutes — every time.
just for you — every single order
1
We mix our batter fresh throughout the day
2
We cook your doughnuts fresh to order
3
We freshly decorate your doughnuts
4
Enjoy eating your hot and fresh doughnuts!
Ready to talk? Let's get your market on the map.
Two minutes on the form is all it takes. We'll send the full Info Pack. No obligations.
What happens next
- Intro call — 30 minutes, both directions.
- Review the FDD — a 14-day review period, required by law.
- Lock your territory — and start building toward opening day.
Ready to apply?
Skip ahead and complete the confidential Request for Consideration questionnaire.
Apply Now